GCON is the consulting arm of Global Sports Entertainment Group. At its core it advises its clientbase — in the sports entertainment industry — on engaging its customer base & identifying how to extract new value by building unique digital insight.
GCON has 20+ years experience with defining digital solutions, brand partnerships, sports entertainment properties and specializes in delivering tailored business solutions.
GCON offers three four solution areas to its customers:
Insight by working with customers’ digital teams and marketeers GCON helps leverage big data to identify and research key areas of different knowledge to expand upon the customer’s value proposition; and leverage that towards its own customers or that of its sponsors.
Analytics is the method from which any insight is gleaned and tools deployed are both digital and traditionally anthropological defining and measuring KPIs and discovering new metrics for ROI measurement.
Communication is key when cutting through the clutter and noise of the digital age. Leveraging analytics and insights against an effective public relations strategy and execution is key to engagement in the omnichannel age.